MOSCHINO – LUXURY STORE MILAN

World icon of fashion, Moschino opens the new flagship store in Via della Spiga in Milan.
The new Milanese boutique houses the women’s, men’s, children’s and accessories ready-to-wear collections.

The collaboration between the architect @AndreaTognon and Palladio Concept has given life to a design space made with the highest quality materials.
Palladio Concept collaborated with the Brand and Designer for the first phase of the project, the research (based on exclusivity, aesthetics and sustainability) and for the second, the production.
Strong-impact elements of the store are the large classic capitals and the column trunks, the result of a fascinating mix of ancient and modern.

Despite being of classic appeal, the production of these is far from antiquated.
Palladio Concept has in fact fully exploited the new possibilities offered by 3D printing, voluntarily allowing the texture of the print to be seen and thus highlighting its contrast.

The seats, split from column trunks, are apparently rigid and marble-like: in reality soft and comfortable, they are made of polyurethane with a plaster-effect finish.